What is UGC (User Generated Content)?
Everything you need to know about UGC? And, why people are talking about it!
UGC stands for User Generated Content, which is essentially any content created by real people using different products. By definition it can be videos, photos, or text; it’s all content that’s been created by users.
Why is everyone talking about UGC? Because it’s an incredibly effective way to build brand awareness and get new customers. It creates a more integrated experience and doesn't interrupt the scrolling experience, which is why they work so well for brands!
Most people can remember a review, unboxing or a get ready with me/skincare video these are all types of UGC which have a powerful impact on consumers!
The stats speak for themselves;
UGC is 9.8x more impactful to consumers than influencer marketing
79% of consumers say that UGC impacts their purchasing decisions
84% of consumers trust peer recommendations over other sources of advertising
UGC creates 5x greater click-through-rates
UGC is a growing sector of the digital world, which has already dramatically changed the way in which brands create adverts and the way their target audience interacts with their brands. It has also led to them looking for ways to work with UGC providers, who offer a variety of services that can be tailored to the needs of the company and its clients.
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